BlockchainTechnology

How does blockchain help to copyright?

Blockchain and Copyright

 

 

 

How does blockchain help to copyright?

 

How does blockchain help to copyright?

Why Are Copyright Laws Important?

 

preface

Over 90% of small-business owners believe that having a unique brand that differentiates themselves from the competition is very important.

Over half of them also report branding as being critical to attracting new business.

What secrets do strong brands like Apple and Coke hold? And how can small-business owners use them as a source of inspiration?

Branding has been around since 350 A.D and is derived from the word “Brandr”, meaning “to burn” in Ancient Norse language. By the 1500s, it had come to mean the mark that ranchers burned on cattle to signify ownership—a precursor of the modern logo.

Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.

In other words, your brand is a noun, but branding is a verb. When you design a logo, that’s branding.

When you develop your brand voice, that’s branding. When you get together with your marketing team to brainstorm an ad campaign, that’s branding.

Any action you take to shape your brand is, in a nutshell, branding.

The problems are, Your artwork Copies by another!

Since the massive adoption of the internet, copyrights have had a somewhat interesting relationship with it.

Whether we look at peer-to-peer file-sharing services for digital audio files or the use of photographs on the web, copyrights have not been regularly respected.

Each digital copy of the copyrighted work is the same and cannot be distinguished from another by their quality.

Blockchain allows a scope to individualize each digital copy of a copyrighted work.

It may be done by means of the same hash function

What’s the Lost puzzle?

Blockchain helps to find

 

 

 

Meaning of branding :

branding is the marketing practice of actively shaping your brand.

That’s the basic definition.

by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention.

It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists.

It’s what you need to stand out, make an impact and take your business to the next level.

 

In the dictionary

Brand, a name, logo, slogan, and/or design scheme associated with a product or service. Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted.

Brand management, the application of marketing techniques to a specific product, product line, or brand.

How does blockchain help to copyright?

 

Arts and Crafts

Arts and crafts describe a wide variety of activities involving making things with one’s own hands. Arts and crafts is usually a hobby.

Some crafts (art skills) have been practised for centuries, others are more recent inventions. William Morris, John Ruskin and others promoted an “arts and crafts” movement in the late 19th century, which popularized the phrase.

How does blockchain help to copyright?

Intellectual property rights

Intellectual property rights are like any other property right.

They allow creators, or owners, of patents, trademarks or copyrighted works to benefit from their own work or investment in a creation.

Both treaties are administered by the World Intellectual Property Organization (WIPO).

 

Intellectual property refers to creations of the mind:

  • inventions; literary and artistic works
  • symbols, names and images used
  • in commerce. Intellectual property

 

Intellectual property rights are divided into two categories:

  1. Industrial Property includes:
  • patents for inventions
  • trademarks
  • industrial designs
  • geographical indications.

 

2. Copyright covers literary:

  • works (such as novels
  • poems and plays), films,
  • music, artistic works (e.g., drawings, paintings,
  • photographs and sculptures)
  • and architectural design
  • Rights related to copyright
  • include those of performing
  • artists in their performances,
  • producers of phonograms
  • in their recordings, and
  • broadcasters in their radio
  • television programs

 

copyright in movie and music

Intellectual property rights are like any other property right.

They allow creators, or owners, of patents, trademarks or copyrighted works to benefit from their own work or investment in a creation.

These rights are outlined in Article 27 of the Universal Declaration of Human Rights, which provides for the right to benefit from the protection of moral and material interests resulting from authorship of scientific, literary or artistic productions.

The importance of intellectual property was first recognized in the Paris Convention for the Protection of Industrial Property (1883) and the Berne Convention for the Protection of Literary and Artistic Works (1886).

Both treaties are administered by the World Intellectual Property Organization (WIPO).

Copyright protection lasts for the life of the author of the musical work and expires 70 years after the author’s death.

To use music in a film, you must obtain permission from the copyright owner.

Permission is in the form of a licence, which states how you can use the music, for how long and for what cost.

How does blockchain help to copyright?

 

How does copyright help to art?

The rights provide both artistic protection and ensure that artists can profit from what they’ve made.

After an artist creates a piece, they have the right to make copies of their work, distribute those copies, perform or display the work publicly, or make works that derive from the original.

it is extremely important to authors because it constitutes the ownership of one’s original work. Having ownership means you can protect your work as intellectual property and control who makes money from it—which is you and those to whom you assign rights.

 

Why Are Copyright Laws Important?

When an individual creates a new work, such as a poem, book, painting or photograph, it is a copyright law that helps protect his ownership of that work.

When your business hires someone to create new work, such as a brochure or a website, the purpose of copyright is to help clarify who has ownership of that work.

The importance of copyright is difficult to overstate.

Just as you can own a car or a home, you can also own creative expressions, such as a book you write or a painting you paint.

How does blockchain help to copyright?

 

Copyright confers a number of benefits:

Ownership: Only the copyright holder has a right to use a copyrighted work.

All others must seek permission from the owner to use a copyrighted work.

Authors, musicians, artists and others often license use of their copyrighted works, as a means of earning income from their creations.

(There are some exceptions to this – such as the legal concept of “fair use” – which allows small excerpts of works, in limited cases).

Longevity: Copyright protection under modern law lasts for _70 years after the author’s death, which is a considerably longer term than existed before the legal updates of recent decades.

Penalties: Copyright law stipulates monetary penalties for infringing upon — that is, using without permission — another’s copyrighted work.

Fines vary, but they can be substantial and are based on a court determination of financial damage to the copyright-holder, in terms of lost sales, legal fees, and so on.

Coverage: Federal law and international treaties mean that your copyright is protected not only in the United States but also in most countries around the world.

 

Clarity: The law provides some amount of insight into copyright ownership in complex situations.

Most pertinent to business owners is the creation of “works for hire.” If an employee creates a pamphlet or website for your business, for example, the copyright is generally held by the business rather than the individual employee.

Because ownership is not always totally clear (works by contractors can be complex), it is useful to specify copyright ownership in any contracts you enter into for creative works.

 

 

 

Hashing

By means of the hash function, which is a type of mathematical function which turns original data into a fingerprint of that data called a “hash”, an author or other right owners may obtain a unique digest of their copyrighted work.

Hash function forms the basis of the security and immutability of the blockchain.

Two digests can be the same only if the initial data is the same: minor differences will lead to a different hash amount.

Such hash will distinguish one copyrighted work from another.

If there is some transaction with a copyrighted work a hash of such work is included in the transaction and once it becomes verified in accordance with blockchain protocol, the transaction becomes timestamped and the content of the transaction becomes encoded on a blockchain.

As a result, information about copyright ownership and its subsequent changes with relevant timing is integrated on a blockchain and cannot be forged.

Thus, records about ownership of a copyrighted work may be immutably reflected in the blockchain database, and therefore easily verifiable by any interested person.

Quite similar solutions can be provided by a third party based on conventional technology.

The most prominent example is the ContentID technology used on YouTube as a part of a rights management system.

So, A hash is a function that converts an input of letters and numbers into an encrypted output of a fixed length.

A hash is created using an algorithm and is essential to blockchain management in cryptocurrency.

Addresses on the blockchain are derived from hashing e.g.

Bitcoin addresses use SHA2-256 and RIPEMD 160. Hashing helps in defining cryptographic signatures that help determine valid transactions.

The hash of a transaction makes it easy to keep track of transactions on the blockchain.

How does blockchain help to copyright?

 

Blockchain

Simply and practically put, in this context a block is a unique number, derived mathematically through computing.

This number is applied for a single-use, which typically would be as the root identifier for a digital work of any sort.

Examples of a work protected by such a blockchain would include a document (PDF) or the source code for a program, or a digital image, or anything in a fixed form represented in ones and zeroes.

Once established as the root identifier, any changes to the digital work are written — more numbers — into the blockchain, which is then distributed, through a network, to all the parties participating in this block, at each of those “locations” third parties (including but not limited to “others involved with the work”) can see the applicable updated information.

This distribution of updates explains why blockchains are categorized as “distributed digital ledgers,” such that the entire transaction history of any item provided with a blockchain is, in theory, always updated and available to inspection.

 

How does blockchain help to copyright?

Blockchain allows the scope to individualize each digital copy of a copyrighted work.

It may be done by means of the same hash function, described above with regard to the time-stamping functionality of blockchain.

Cryptographic hash functions are optimized to generate a unique hash with low probability for collisions.

For one, copyright registrars or similar entities could create a blockchain to serve as a global registry, and then invite significant rightsholders and consumers in as nodes — this would meet the “no-personal-trust-required” mindset of blockchain enthusiasts.

I’d see this as supplementary to existing systems and relatively fast to implement.

A blockchain-derived content identifier, when used in the service of creators and their works, could become one of many unique identifiers already in place, such as ISBN, ORCID, DOI, ISNI, ISRC and so forth.

The International Standard Content Code (ISCC) is an experiment in exactly this vein.

blockchains might serve as a natural fit for storing the sale and terms of more routine licenses. For example, producing and distributing e-books. Self-executing contracts — ones that are limited to entries in the ledger — might be quite useful in such a context.

Essentially, the license contract could include (or exclude) resale of the rights and the ledger could enforce it.

In the rarefied domain of copyright recordation, terminations and transfers, I can envision a blockchain that is quite useful in providing access to the public about updates in the reversion of rights back to a creator, or transfer to a new agent, or other recorded rights transactions of that sort.

As with any promising and potentially disruptive technology, it will stand or fall on the usefulness it demonstrates in addressing real-world problems to which answers are sought by real people.

If there are costs — and there inevitably are costs — those who will bear them need to be convinced by clear creation of new value.

How does blockchain help to copyright?

 

Conclusion

Since the massive adoption of the internet, copyrights have had a somewhat interesting relationship with it.

Whether we look at peer-to-peer file-sharing services for digital audio files or the use of photographs on the web, copyrights have not been regularly respected.

Copyright protection and enforcement were difficult enough without the internet — the online world has made it that much harder.

From a copyright holder’s perspective, copyrights have been downright either ignored or under attack.

Consistent with this ignorance of the law, unauthorized file-sharing and use of copyrighted content has remained a significant problem.

Which difference blockchain introduces?

The level of trust and potential scalability: a digital fingerprint’s main purpose is to serve as a tool for enabling a liability exemption for online intermediaries

Terms of their use may be changed unilaterally at any time.

This is the inevitable price of centralization.

Blockchain offers a solution based on the principle of decentralization: there is no dependence on the particular provider and the terms of use can be embedded in the code, changes to which would require a consensus among a majority of users.

Such a system may be more trustworthy and viable from a long-term perspective.

Each digital copy of the copyrighted work is the same and cannot be distinguished from another by their quality.

Blockchain allows a scope to individualize each digital copy of a copyrighted work.

It may be done by means of the same hash function, described above with regard to the time-stamping functionality of blockchain.

Cryptographic hash functions are optimized to generate a unique hash with low probability for collisions.

This means that inputs with small differences generate very different hashes.

Therefore, a hash function can be used to self-issue new and unique identifiers for each copy, which may have minor differences in them e.g. adding simply the serial number to each digital copy will create a new hash for otherwise similar content.

The functionality of the relevant blockchain-based copyright management service may allow assignment of separate license terms to each copy, e.g. one copy can be provided with the modification rights, another — with limited public access rights via the Internet.

Or, for example, it is possible to assign different types of open source licenses to each copy of computer code distributed via blockchain.

 

 

What’s the Lost puzzle?

Blockchain helps to find

 

ARANCO
ARANCO GROUP

 

 

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